• Advertising and Sales Promotion   for 3rd sem MBA by E.Gnanasekran


About Book:

           This book is written as a text book to cater to the needs of the students preparing for M.B.A., course of All Indian Universities including ANNA UNIVERSITY.

Today, Advertising and Sales Promotion is fast growing and developing concept in Marketing. As such Advertising and Sales Promotion concept, procedures and techniques are also being constantly reviewed. A clear exposition of these concepts, procedures and techniques is a must for every student planning a career in Advertising and Sales Promotion or suitable fields. The universities prepare young men and women for careers in Advertising business and Sales Promotion have therefore a solemn duty to perform. Their courses must be constantly updated so that they meet the growing and timely needs of Advertising and Sales Promotion.

Keeping the above objective in view, the Anna University of Technology has restructured its syllabus for MBA (Semester three) second year post graduate degree course. effective from academic year 2010

Advertising and Sales Promotion is one of the Marketing Specialised subjects in Second year, Third Semester of the above course. The present book Advertising and Sales Promotion has been primarily design to meet specifically and comprehensively the requirement of the students appearing in this paper.

The book consists of five units, well arranged in a successive manner of Eight Chapters.

The book has several distinctive features which make it unique and a must for every MBA Second year, Third Semester student of Anna University of Technology..

·         It has been specifically designed as per Anna University of Technology Revised Syllabus.

·         Each unit of the book has been divided into number of convenient and self-contained chapters.

·         Every effort has been made to make the students understand the intricate involved in each topic through step by step approach.

·         At the end of Chapters University question have been given for recapitulation and better grasp over the subject.

  

Note:

  * This sentence and words are fed by manual, if any mistakes found in grammar, spelling, or sentence please apologies us.

 

Product Details:

Name

Advertising and Sales Promotion

 for 3rd sem MBA

Author

E.Gnanasekran

Publication

A.R.Publication

Language

English

No. of Pages

N-A

Condition

Good

Printed Year

2012

Weight & Dimension:

Length

NA

Width

NA

Thickness

NA

Weight

NA



Write a review

Note: HTML is not translated!
    Bad           Good
Captcha

Advertising and Sales Promotion for 3rd sem MBA by E.Gnanasekran

  • Product Code: BOASP002012
  • Availability: In Stock
  • ₹150.00
  • ₹90.00


Related Products

Business Statistics by S.P. Gupta, M.P. Gupta

Business Statistics by S.P. Gupta, M.P. Gupta

..

₹265.00 ₹550.00 Ex Tax: ₹265.00

 Magical book on quicker maths by M. Tyra

Magical book on quicker maths by M. Tyra

About Book:          The book covers every type and variati..

₹160.00 ₹330.00 Ex Tax: ₹160.00

Hadoop the definitive guide by Tom White

Hadoop the definitive guide by Tom White

About Book:           In many ways, this is how I feed..

₹450.00 ₹950.00 Ex Tax: ₹450.00

Method of real analysis by R.R. Goldberg

Method of real analysis by R.R. Goldberg

About Book:           This is a textbook for a one-year c..

₹200.00 ₹400.00 Ex Tax: ₹200.00

Human resource management by Prof. R. Baaskaran

Human resource management by Prof. R. Baaskaran

About Book:              The increasingly ..

₹180.00 ₹375.00 Ex Tax: ₹180.00

Essentials of  Marketing by Paul baines & 2 more

Essentials of Marketing by Paul baines & 2 more

About Book:              Welcome to Essent..

₹170.00 ₹410.00 Ex Tax: ₹170.00

Beginning film studies 2nd Edition by Andrew Dix

Beginning film studies 2nd Edition by Andrew Dix

About Book:             The first edition of Be..

₹180.00 ₹395.00 Ex Tax: ₹180.00

Sociology (Principles of sociology with an introduction to sociological thought) by C.N. Shankar Rao

Sociology (Principles of sociology with an introduction to sociological thought) by C.N. Shankar Rao

About Book:           Conceptual Overviews have been adde..

₹250.00 ₹500.00 Ex Tax: ₹250.00

A brief History of Modern India by Rajjiv Ahir

A brief History of Modern India by Rajjiv Ahir

About Book:           Several books have been written ..

₹190.00 ₹390.00 Ex Tax: ₹190.00

Financial Management for MBA II Semester Students by Dr. E. Gnanasekaran

Financial Management for MBA II Semester Students by Dr. E. Gnanasekaran

About Book:    This book is written as a text book to cater to the needs of the st..

₹110.00 ₹175.00 Ex Tax: ₹110.00

Banking Theory Law & Practice by K. P. M. Sundharam &P.N.  Varshney

Banking Theory Law & Practice by K. P. M. Sundharam &P.N. Varshney

About Book:        We have pleasure in presenting this revised ..

₹150.00 ₹300.00 Ex Tax: ₹150.00

Indian Economy for civil services Examinations by Ramesh Singh

Indian Economy for civil services Examinations by Ramesh Singh

About Book:        It feels great to present the 8th edition of..

₹275.00 ₹550.00 Ex Tax: ₹275.00

The Indian Economy for upsc and state civil services preliminary and main examinations by Sanjiv Verma

The Indian Economy for upsc and state civil services preliminary and main examinations by Sanjiv Verma

About Book:        It is our immense pleasure to present this t..

₹140.00 ₹270.00 Ex Tax: ₹140.00

Principles & practices of banking 2nd Edition by Y.K. Bhushan

Principles & practices of banking 2nd Edition by Y.K. Bhushan

About Book:        The world of banking and finance is changing..

₹175.00 ₹365.00 Ex Tax: ₹175.00

Fundamentals of cost accounting by Dr. S.N. Maheshwari

Fundamentals of cost accounting by Dr. S.N. Maheshwari

About Book:        The Institute of Chartered Accountants of In..

₹200.00 ₹400.00 Ex Tax: ₹200.00

Essentials of Business Communication by K Sundar, A. Kumara Raj

Essentials of Business Communication by K Sundar, A. Kumara Raj

About Book:      Designed to cater to the syllabus of undergraduate comme..

₹75.00 ₹150.00 Ex Tax: ₹75.00

Business Organisation and Management by P.C. Tulsian

Business Organisation and Management by P.C. Tulsian

About Book:       Written in clear and easy-to-understand manner, th..

₹290.00 ₹599.00 Ex Tax: ₹290.00

Research Methodology (With Business Correspondence and Report Writing) by Dr. P. Ravilochanan

Research Methodology (With Business Correspondence and Report Writing) by Dr. P. Ravilochanan

About Book:       This book is reaching the Third Edition as it has ..

₹108.00 ₹180.00 Ex Tax: ₹108.00

Securities Laws & Market Operations by Dr. L. Natarajan

Securities Laws & Market Operations by Dr. L. Natarajan

About Book:       This book on Securities Law and Market Operations has..

₹85.00 ₹140.00 Ex Tax: ₹85.00

Discrete Mathematics With Graph Theory and Combinatorics by T veerarajan

Discrete Mathematics With Graph Theory and Combinatorics by T veerarajan

About Book:           This book conforms to the lat..

₹260.00 ₹515.00 Ex Tax: ₹260.00

Modern Power System Analysis 4th Ed by D. P. Kothari, I. J. Ngrath

Modern Power System Analysis 4th Ed by D. P. Kothari, I. J. Ngrath

About Book:           Since the appearance of th..

₹359.00 ₹599.00 Ex Tax: ₹359.00

Organizational Behaviour by Dr. C. D. Balaji

Organizational Behaviour by Dr. C. D. Balaji

About Book:       Organizational behavior is a systematic study o..

₹108.00 ₹180.00 Ex Tax: ₹108.00

Company Law by Dr. V. Radha

Company Law by Dr. V. Radha

About Book:             Companies (Ame..

₹108.00 ₹180.00 Ex Tax: ₹108.00

Calculus by Dr. P. R. Vittal & V. Malini

Calculus by Dr. P. R. Vittal & V. Malini

About Book:       This book on calculus has been designed as a te..

₹120.00 ₹200.00 Ex Tax: ₹120.00

Operating System by L. Mathu Krithigha Venkatesh & 1More

Operating System by L. Mathu Krithigha Venkatesh & 1More

About Book:      Operating Systems bridge the gap between the hardware..

₹75.00 ₹150.00 Ex Tax: ₹75.00

Business Environment by S. Sankaran

Business Environment by S. Sankaran

About Book:       The edition has been revised and more details have..

₹135.00 ₹220.00 Ex Tax: ₹135.00

Business Statistics by S. Rajagopalan & 1More

Business Statistics by S. Rajagopalan & 1More

About Book:       This book Business Statistic designed for B.Com..

₹110.00 ₹180.00 Ex Tax: ₹110.00

Business Communication by  S. Kathiresan & Dr. V. Radha

Business Communication by S. Kathiresan & Dr. V. Radha

About Book:       Now -a-days the field of “communication” is und..

₹100.00 ₹200.00 Ex Tax: ₹100.00

Principles of Management by Dr. J. Jayasankar

Principles of Management by Dr. J. Jayasankar

About Book:       Due to a very encouraging response to the first ..

₹100.00 ₹180.00 Ex Tax: ₹100.00

Financial Accounting (for I &II Semester – Madras University) by T.S. Reddy & A. Murthy

Financial Accounting (for I &II Semester – Madras University) by T.S. Reddy & A. Murthy

About Book:       Commerce Education in Madras University has Und..

₹150.00 ₹280.00 Ex Tax: ₹150.00

Business Taxation by Dr. D. Lavanya & M. Vanisree

Business Taxation by Dr. D. Lavanya & M. Vanisree

About Book:       This book of ‘’Business Taxation’’has been writ..

₹80.00 ₹180.00 Ex Tax: ₹80.00

Company Law 2nd Ed (As per Companies Act, 2013) by Dr. P. M. S. Abdul Gaffoor &  Dr. S. Thothadri

Company Law 2nd Ed (As per Companies Act, 2013) by Dr. P. M. S. Abdul Gaffoor & Dr. S. Thothadri

About Book:       Company Law is an important legislation that go..

₹90.00 ₹150.00 Ex Tax: ₹90.00

Tally Accounting software by  S.Palanivel

Tally Accounting software by S.Palanivel

About Book:            The author is please..

₹85.00 ₹170.00 Ex Tax: ₹85.00

Business Economics by S. Sankaran

Business Economics by S. Sankaran

About Book:    Salient Features         ..

₹110.00 ₹220.00 Ex Tax: ₹110.00

Human Geography 4 Ed by Majid Husain

Human Geography 4 Ed by Majid Husain

About Book:       While social Geography in Europe and Cultural G..

₹650.00 ₹1,295.00 Ex Tax: ₹650.00

Indian Economy  (Problems, Policies and Development) by S. Sankaran

Indian Economy (Problems, Policies and Development) by S. Sankaran

About Book:       This Tenth Edition has been thoroughly revised ..

₹135.00 ₹270.00 Ex Tax: ₹135.00

Production And Materials Management by P. Saravanavel & S. Sumathi

Production And Materials Management by P. Saravanavel & S. Sumathi

About Book:       It is essential to integrate the Engineering an..

₹125.00 ₹250.00 Ex Tax: ₹125.00

Practical Auditing  ( As per Companies ACT,2013 – Revised Syllabus) by Dr. G. Anitha & Dr. J. Sankari

Practical Auditing ( As per Companies ACT,2013 – Revised Syllabus) by Dr. G. Anitha & Dr. J. Sankari

About Book:       First of all, we are thankful to the readers for ..

₹100.00 ₹200.00 Ex Tax: ₹100.00

Marketing Research by Dr. P.Ravilochanan

Marketing Research by Dr. P.Ravilochanan

About Book:       This book on Marketing Research is the culmination..

₹75.00 ₹140.00 Ex Tax: ₹75.00

Commercial And Industrial Law by Dr. M.R. Sreenivasan

Commercial And Industrial Law by Dr. M.R. Sreenivasan

About Book:       The Positive response and encouragement in the for..

₹110.00 ₹220.00 Ex Tax: ₹110.00

Business Economics  (As per CBCS Syllabus) by R. K. Lekhi

Business Economics (As per CBCS Syllabus) by R. K. Lekhi

About Book:            In many ways, this i..

₹110.00 ₹175.00 Ex Tax: ₹110.00

 A Handbook of Practical Auditing by B.N. Tandon, S. Sudharsanam, & 1 more

A Handbook of Practical Auditing by B.N. Tandon, S. Sudharsanam, & 1 more

  Product Details: ..

₹75.00 ₹145.00 Ex Tax: ₹75.00

Industrial Law & Public Relations by Dr. M.R. Sreenivasan & Dr.C.D. Balaji

Industrial Law & Public Relations by Dr. M.R. Sreenivasan & Dr.C.D. Balaji

About Book:               Note: ..

₹90.00 ₹180.00 Ex Tax: ₹90.00

Practical Auditing by K. Sundar & K. Paari

Practical Auditing by K. Sundar & K. Paari

About Book:               Note: ..

₹110.00 ₹180.00 Ex Tax: ₹110.00

Business Economics by Dr.S.Sankaran

Business Economics by Dr.S.Sankaran

About Book:       The author is thankful to readers and teach..

₹120.00 ₹220.00 Ex Tax: ₹120.00

Human Resources Management by Dr. J.Jayasankar

Human Resources Management by Dr. J.Jayasankar

About Book:         The response to the first edition..

₹90.00 ₹170.00 Ex Tax: ₹90.00

Principles of Management (Business Management) by Dr.S.P. Rajagopalan

Principles of Management (Business Management) by Dr.S.P. Rajagopalan

About Book:         This book ‘ Principles of Management’ h..

₹70.00 ₹125.00 Ex Tax: ₹70.00

Business Law 2 Ed & V. Balachandran & S. Thothadri

Business Law 2 Ed & V. Balachandran & S. Thothadri

About Book:         Law denotes rules of conduct enfo..

₹80.00 ₹150.00 Ex Tax: ₹80.00

Management Accounting by T.S. Reddy & Dr. Y.Hariprasad Reddy

Management Accounting by T.S. Reddy & Dr. Y.Hariprasad Reddy

About Book:         We take this opportunity to expre..

₹165.00 ₹270.00 Ex Tax: ₹165.00

Entrepreneurial Development by Jayshree Suresh

Entrepreneurial Development by Jayshree Suresh

About Book:         I am happy to be able to contribu..

₹100.00 ₹180.00 Ex Tax: ₹100.00

Human Resources Management (Personnel Management) by Dr.C.D.Balaji

Human Resources Management (Personnel Management) by Dr.C.D.Balaji

About Book:          We are living in a knowledge e..

₹110.00 ₹180.00 Ex Tax: ₹110.00

Elements of Insurance by Dr.A.Murthy

Elements of Insurance by Dr.A.Murthy

About Book:          I am delighted to present this..

₹84.00 ₹140.00 Ex Tax: ₹84.00

Marketing by Dr. L. Natarajan

Marketing by Dr. L. Natarajan

About Book:          Marketing is the most importan..

₹100.00 ₹180.00 Ex Tax: ₹100.00

Micro Economics by Dr. S. Sankaran

Micro Economics by Dr. S. Sankaran

About Book:          At the outset, the author must th..

₹100.00 ₹180.00 Ex Tax: ₹100.00

Indian Economy  by G. Mahesh Kumar

Indian Economy by G. Mahesh Kumar

About Book:          I feel enormous satisfaction i..

₹80.00 ₹150.00 Ex Tax: ₹80.00

Banking Theory Law & Practice 4th Ed by S. Gurusamy

Banking Theory Law & Practice 4th Ed by S. Gurusamy

About Book:          Banking constitutes an importa..

₹90.00 ₹160.00 Ex Tax: ₹90.00

Computer Applications in Business with Tally ERP 9 by P. Rizwan Ahmed

Computer Applications in Business with Tally ERP 9 by P. Rizwan Ahmed

About Book:          The book is of immense value a..

₹120.00 ₹220.00 Ex Tax: ₹120.00

Business Statistics & Operations Research by Dr.S.P.Gupta, Dr.P.K.Gupta, Dr.Manmohan

Business Statistics & Operations Research by Dr.S.P.Gupta, Dr.P.K.Gupta, Dr.Manmohan

About Book:          This book entitled ‘Business Stat..

₹90.00 ₹180.00 Ex Tax: ₹90.00

Elements of Organisational Behaviour by K. Sundar & J. Srinivasan

Elements of Organisational Behaviour by K. Sundar & J. Srinivasan

About Book:           Dee Hock-Founder and CEO, V..

₹100.00 ₹195.00 Ex Tax: ₹100.00

Services Marketing by Dr.L.Natarajan

Services Marketing by Dr.L.Natarajan

About Book:           Services Marketing was r..

₹120.00 ₹200.00 Ex Tax: ₹120.00

Entrepreneurial Development Revised Ed by Dr. Radha

Entrepreneurial Development Revised Ed by Dr. Radha

About Book:         This edition has been brought out as a ..

₹90.00 ₹180.00 Ex Tax: ₹90.00

Financial Management For II Semester MBA Students  (As per the AU 2009 Regulation) by E. Gnanasekaran

Financial Management For II Semester MBA Students (As per the AU 2009 Regulation) by E. Gnanasekaran

About Book:               ..

₹130.00 ₹255.00 Ex Tax: ₹130.00

Financial Management For II Semester MBA Students  (As per the AU 2013 Regulation) by Dr. E. Gnanasekaran

Financial Management For II Semester MBA Students (As per the AU 2013 Regulation) by Dr. E. Gnanasekaran

About Book:             This book is written as a text b..

₹98.00 ₹195.00 Ex Tax: ₹98.00

Product Management Text and Cases by Kaushik Mukerjee

Product Management Text and Cases by Kaushik Mukerjee

About Book:             Marketing functio..

₹89.00 ₹175.00 Ex Tax: ₹89.00

Marketing Management For II Sem M.B.A Students   (As per AU Regulation - 2013) by Dr. M. Sivakumar

Marketing Management For II Sem M.B.A Students (As per AU Regulation - 2013) by Dr. M. Sivakumar

About Book:           The Success of any firm is ..

₹80.00 ₹160.00 Ex Tax: ₹80.00

Biostatistics by P.N. Arora, P. K. Malhan

Biostatistics by P.N. Arora, P. K. Malhan

About Book:             We take pleasure ..

₹249.00 ₹498.00 Ex Tax: ₹249.00

Business Statistics & Operations Research  (For B.Com) by Dr.P.R. Vittal

Business Statistics & Operations Research (For B.Com) by Dr.P.R. Vittal

About Book:                ..

₹160.00 ₹260.00 Ex Tax: ₹160.00

Essentials of Human Resource Management 2nd Ed by K. Sundar, J. Srinivasan

Essentials of Human Resource Management 2nd Ed by K. Sundar, J. Srinivasan

About Book:                ..

₹75.00 ₹150.00 Ex Tax: ₹75.00

Strategic Management by Dr.S.Sankran

Strategic Management by Dr.S.Sankran

About Book:             This concise book on ‘Strategi..

₹90.00 ₹150.00 Ex Tax: ₹90.00

International Marketing (Global Marketing) by Dr.L.Natarajan

International Marketing (Global Marketing) by Dr.L.Natarajan

About Book: Students studying International Marketing as a subject need to know in detail a..

₹120.00 ₹200.00 Ex Tax: ₹120.00

Financial Management by Sawalia Bihari Verma

Financial Management by Sawalia Bihari Verma

About Book:             The modern f..

₹202.00 ₹325.00 Ex Tax: ₹202.00

Marketing managemenet by M.Govindarajan

Marketing managemenet by M.Govindarajan

About Book:             The relaxation ..

₹150.00 ₹250.00 Ex Tax: ₹150.00

Marketing by Dr.J.Jayasankar

Marketing by Dr.J.Jayasankar

About Book:   Marketing is both an interesting and an important subject to be learnt b..

₹98.00 ₹160.00 Ex Tax: ₹98.00

Financial Management by V.Gurumurthy, G.Selvaraj,   R.Swarnalakshmi

Financial Management by V.Gurumurthy, G.Selvaraj, R.Swarnalakshmi

About Book:   We are pleased to introduce the First Edition of  "FINANCIAL MAN..

₹105.00 ₹180.00 Ex Tax: ₹105.00

Foreign Exchange  (Practice,Concepts & Control) by C.Jeevanandam

Foreign Exchange (Practice,Concepts & Control) by C.Jeevanandam

About Book:        The book continues the tradition of providing a blen..

₹210.00 ₹345.00 Ex Tax: ₹210.00

Services Marketing by Dr.K.Srinivasan

Services Marketing by Dr.K.Srinivasan

About Book:   This book provides with a framework for understanding services marketing..

₹55.00 ₹90.00 Ex Tax: ₹55.00

Management Information System by Dr.R.Punitha, B.Rajarajeswari

Management Information System by Dr.R.Punitha, B.Rajarajeswari

About Book:   21st century has been defined by application of and advancement in infor..

₹99.00 ₹165.00 Ex Tax: ₹99.00

International Marketing by Jeffery Edmund Curry

International Marketing by Jeffery Edmund Curry

About Book:   The goal of this text is to give the reader a grounding in marketing and..

₹72.00 ₹119.00 Ex Tax: ₹72.00

Management Information System by Dr.A.K.Gupta

Management Information System by Dr.A.K.Gupta

About Book:          The rapid emergence of managem..

₹237.00 ₹395.00 Ex Tax: ₹237.00

Financial Accounting (2013) by T.S.Reddy, A.Murthy

Financial Accounting (2013) by T.S.Reddy, A.Murthy

About Book:              Commerce Education in Madras Un..

₹115.00 ₹190.00 Ex Tax: ₹115.00

Financial Management by Dr.V.Radha

Financial Management by Dr.V.Radha

About Book:             Subject on "Fin..

₹90.00 ₹150.00 Ex Tax: ₹90.00

Tags: Advertising and Sales Promotion for 3rd sem MBA by E.Gnanasekran